Creative Director // Art Director
Maxibon is a big snack with a big problem – it melts. Meet ‘The Hangryman’, a stupidly brilliant invention engineered to chill two Maxibon for 8 hours and attach to a man's waist so it's there when hangry strikes. An integrated B2B (Bloke2Bloke) marketing campaign saw Hangryman become ingrained in blokes’ day-to- day lives and the brand become the first ice cream to defeat the heat.