Coors Light: Made to Chill

We repositioned Coors Light their traditional “cold” motif to a more modernized ethos of “Made to Chill.” The spots champion the active choice to chill, sometimes showing occasions that are unexpected for beer advertising, such as enjoying a shower beer, or "going golfing" as a thinly veiled excuse for chilling out with mates.

They even caught the attention of Stephen Colbert who made a gross yet hilarious spoof (see below).