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Rob McDowell

Creative Director // Art Director

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Fin For A Fin

The ocean is the surfer's playground, but it's also the shark's home. We all know the risks when we get in the water. Yet, when there's an attack, we seek revenge but conducting mass culling. Fin for a Fin was created to provoke a greater conversation, stop the cycle of hysteria and protect both species from harm. 

GLIDE FINS - FIN FOR A FIN - LEO BURNETT - Cannes Lions 2017 (Presentation Image from The Work - 27580-2334758).jpg
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