FATSO

Fatso.co.nz is an online DVD rental service that delivers DVDs free through the mail. Rapp Collins New Zealand wanted to encourage people to subscribe to Fatso.co.nz, and get their DVDs delivered straight to their mailbox with an offer: subscribe for a year and get a free portable DVD player. To bring Fatso’s proposition “DVDs delivered” to life, the mail drop transformed an everyday letterbox into a DVD player.