Creative Director // Art Director
Rather than tell people about the power of word of mouth - we used the medium to prove it. No matter how busy people are (including cynical marketers), they often made time to look at content forwarded by colleagues and friends. When you scrolled down, urged on by comments like "check this out "and "brilliant", instead of the typical viral content, it revealed a simple statement that Word of Mouth Marketing worked - with details about the course.